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What is PIM

PIM stands for product information management and in its core is all the actions a person does to manage the information required to sell and market one single product.

This is everything from name, image, and description to product stories, specific product information such as measurement, etc.

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What is a PIM

A product information management system is the software you use to collect all of your webshop data, so you can organize, improve and then distribute it to all sales channels.

What type of product data needs to be managed?


Important product data such as SKU, Name, Description

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Business information such as Price, Customer Reviews


Product relationships such as Categories, Variations, Cross-sell, Up-sell and Related

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Industrial specifications such as Measurements and Materials

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Files such as Images, Videos, CSV files

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Digital marketing data such as SEO, Keywords, Meta Titles, and Meta Descriptions

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Supplier and manufacturer data such as Shipping costs

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Channel-specific and multi-store local data such as Translations

Who needs a PIM system?

Sales teams and customer support

who need accurate product information that is easily accessible

Ecommerce managers

who need to improve conversion rates and update product information


who need to create a lot of content to deliver a consistent user experience


who need to strengthen their relationship with suppliers and retailers

Your very own customers

who want to buy from a webshop they can trust